How Much Does a Website Cost? A Complete Pricing Guide

If you’ve started searching for a website designer, you’ve probably realised one thing, the prices vary a lot. From a few hundred pounds to several thousand, the range can be confusing.

So how do you know what’s fair, what’s included, and what you should be budgeting for? This guide breaks it all down so you can make an informed decision.

Why Website Design Prices Vary So Much

The cost of hiring a website designer depends on several factors:

• Experience and expertise: Highly skilled designers with strong portfolios usually charge more.

• Scope of the project: A single-page landing site costs far less than a full e-commerce store.

• Customisation level: Template-based designs are cheaper than fully bespoke builds.

• Location: Designers in high-cost-of-living areas may charge more.

  
  

Average Website Design Costs (UK)

While exact prices vary, here’s a general breakdown:

Type of Website	Price Range	Best For
Basic brochure site (3–5 pages)	£500 – £1,500	Small businesses, personal brands
Custom business website (5–10 pages)	£1,500 – £4,000	Growing companies needing a unique design
E-commerce store	£2,500 – £10,000+	Retail businesses selling products online
Complex, custom web application	£5,000 – £20,000+	Membership platforms, SaaS products

What’s Usually Included in the Price

Make sure you know exactly what you’re paying for. A good package might include:

• Custom design and development

• Mobile responsiveness

• Basic SEO setup

• Content management system (e.g., WordPress)

• Initial training on how to update your site

Extras such as copywriting, branding, or ongoing maintenance are often charged separately.

Hidden Costs to Watch Out For

When budgeting, remember that these may not be included in the initial quote:

• Domain name: £10–£20/year

• Hosting: £5–£30/month

• Premium plugins or themes: £50–£200/year

• Ongoing maintenance: £50–£200/month

How to Get the Best Value

1. Define your goals and must-haves before getting quotes.

2. Request itemised proposals so you can compare apples to apples.

3. Avoid choosing solely on price — the cheapest option may cost you more long term.

The Bottom Line

Website design is an investment in your brand. While you can get a basic site for under £1,000, most serious businesses spend between £1,500 and £5,000 for a professional, high-performing site.

Pay for the experience, creativity, and reliability you need — not just the lowest number on the quote. The right designer will save you time, stress, and money in the long run.

Ravlo tailors quotes to your needs and keeps costs as low as possible and all costs are included upfront with no hidden charges, If there is a need to complete a task outside of the original scope, you don't pay extra. You get direct communication to our developers at all times, you are in control.